November 15 th was dedicated to the free flight by the expedition – some attendants decided to visit the manufacturer, follow the production and try a tandem flight. A big structure with cameramen, reporters that follow the expedition to film a reality show with 13 episodes on Multishow channel and also for the Sport TV “Zona de Impacto” ( Zone of Impact) programme.

The project has a team of adventures to go over 8,000 km in Brazil during 30 days.

The Citroën AIRCROSS expedition that happens from November 10 th until December 10 th has as goal a truly anthropological and cultural inventory of Brazil which will originate in 2011 a documentary about the Brazilian beauty and diversity. The 13 episodes will be broadcast from November 30 th by Multishow channel.

They will travel to no explored regions, perfect to practice radical sports as climbing, rappel, mountaineering, cycling, trekking, paragliding among other radical sports.

The team also will have an anthropologist that will search for the remarkable characteristics of culture, costumes and tradition of every comunituy visited, from Indian villages to quilomb (afro brazilian) communities. Also, there is a chef which beyond cooking for everyone, also has the mission to create new recipes and reinvent typical dishes by using the local ingredients –, and a musician. This one has the task of capture the sounds of each region and transform them in the soundtrack of the trip. The expedition, which is a project developed by Kwarup, publicity agency owed by the publicist Zuza Tupinambá, will leave the Citroën plant in Porto Real, state of Rio de Janeiro, where the Citroën AIRCROSS is produced.

It will go down through the shore of São Paulo and Santa Catarina; from there will follow to Paraná, cross Mato Grosso do Sul, passing in Bonito and through the Pantanal region, until arrive in Serra do Roncador, in Mato Grosso.

After that, they will go Distrito Federal (Federal District), pass through Goiás and the borders of Minas Gerais, Bahia and Espírito Santo, and then arrive in São Paulo.

Depois disso, seguirá para o Distrito Federal, passará por Goiás e contornará a divisa de Minas Gerais, Bahia e Espírito Santo, até chegar a São Paulo.

This trip goes back to the experiences of André Citröen, founder of the company that between the two World Wars, did three huge expeditions: Sahara Desert – which originated Paris Dakar –, to Africa and Central Asia.

In all of them, he took a team to register all the cultural characteristics of the regions where he passed by. In the Brazilian version, the attendants will be able to participate in a traditionally German celebration in the city of Jaraguá do Sul, in Santa Catarina, in a camping in a indian Xavante village and also climb the Pico da Neblina and see the sunset in the Serra do Roncador, (Roncador Mountain).

To know more www.expedicaoaircross.com.br